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Laws are broken. Rules get bent.
AXIOMS [ak-see-uhms] noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.
The AXIOMS of Copywriting are
Offer > Brand
Long Copy Works
More Research = Better Copy
More Experiences = Better Copy
Effectiveness = 1/# People
Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time.
More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles?
Many copywriters don't understand the fundamentals of sales writing.
Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated.
Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof.
What you'll learn in this book
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