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For any new entrepreneur setting out on starting his/her own business, the very thought of setting up an enterprise may seem like a mammoth task. However, as author Sivakumar shows through his own experience, business is dependent only on one’s attitude and ethics, and not knowledge or experience. Along with his two partners, he began his business out of a garage, and grew it over three decades to make it a globally recognized firm that worked with partners across different countries and captured a huge part of the domestic market.
The lessons to be learnt are aplenty, and the author weaves them in through an anecdotal recounting of his partners’ and his experiences, as he takes us through a journey like none other.
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