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Joseph A. Michelli
pubblicato da
McGraw Hill LLC
**New from bestselling author Joseph Michelli!
How Airbnb has disrupted the hospitality industry for unparalleled successcritical lessons that apply to any 21st Century business**
No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. Over the past decade, Michelli has guided businesses in human experience transformation and revealed how Starbucks, Zappos, Mercedes, and other top companies design and execute the strategies that made them the undisputed leaders of their industries.
Now, Michelli turns his attention to major disrupter, Airbnb. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneursa feat unparalleled in the shared economy. Inside, you'll find:
Airbnb's strategies and practices that drive customer engagement and loyalty
How to provide phenomenal customer service in the shared economy
Proven principles for getting the most from all stakeholdersincluding those who share resources and services
Exclusive interviews with Airbnb leaders, hosts, and guests that provide invaluable information for your business
The shared economy is the future, but it introduces business challenges never before faced: How do you serve a broad range of customers across varying geographies through a distributed network of "partners?
Airbnb has solved the puzzle, and Michelli shows you all the piecesand how they fit together.
Scrivi una recensione per "The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging"
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