Over the years, millions of people have spent happy holidays at Butlin's.
This intriguing publication traces the twists and turns of its founder's remarkable career, both in Toronto, Canada, and in many cities, towns, and villages the UK.
Since his death in 1980, Butlin's reputation has fallen into neglect. There is now a tendency to sneer at his legacy.
But he was one of the most remarkable entrepreneurs of the last century. Even today, Butlin's remains probably the best-known brand in British holidays.
The booklet follows the course of his life - including the cruel bullying he endured as a schoolboy. Because his mother was too poor to buy him shoes, fellow pupils took delight in stamping on his bare feet. How spiteful was that!
Later, he survived the horrors of trench warfare, then went on to build a vast leisure empire, starting out with a humble hoopla stall on a travelling country fair, before retiring to Jersey.