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Digital marketing has done VARIOUS good things for
companies. This is especially true for individual
entrepreneurs and marketers. People who previously
wouldn't have had a chance to come face to face with big
companies now finally have the same means to reach huge
audiences and monitor metrics. This leveled the playing
field and essentially allowed thousands of blissful traders to
withdraw early to their private islands (well, maybe a few).
Either way, tools like email marketing, Facebook ads, Google
ads, SEO, content marketing and more are a godsend for small
businesses.
The only difficult? These tools somehow make things a little
too easy. This is especially correct when you think about these
ready-made business-in-a-box offers. You know those: those
where you buy a digital product to sell, along with your email
string, your sales page and more.
The problem with this is that, although these systems may work
well, the buyer does not really understand how to use them.
And as such, they don't get all the benefits.
What's worse is that because we depend so much on all of these
"easy wins", many of us have lost some of the most fundamental
and powerful business skills.
In specific?
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