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Allan P. Sand
pubblicato da
Allan P. Sand
This is how Sun Tzu would help you develop and
implement promotional & marketing programs!
Apply the philosophy of war to expanding your business!
2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War". It summarized his lifetime experiences of what was important about warfare and battlefield management.
Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to:
Win against larger, better-funded competitors
Design useful marketing strategies that work
Create effective messages that get results
Design material specifically for target publics
Aggressively improve customer attitudes
Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.
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