The Art of Professional Connections: Event Strategies for Successful Business Entertaining

Hosting Events and Entertaining Customers Are Integral to Business Success

Gloria Petersen's Strategies Will Energize Your Event and Solidify Your Client Relationships

This is the first year that you're in charge of the annual corporate conference and you want to make it the best event ever. What you could really use is an event planning checklist. You've got international representatives attending the annual trade show and you've been put in charge of hospitalityshowing them the city and making sure they have a good time when they're not visiting your booth. This year you are attending several corporate celebrations and you want to be sure that you understand all the protocols and expectations for yourself and your guests.

Whether you are host or guest, participant or spectator, Gloria Petersen's Event Strategies for Successful Business Entertaining contains a wealth of information and insight into hosting events and understanding proper business etiquette when entertaining. There are so many details to consider when putting together or even attending a corporate eventknowing the goals, sending the invitations, following the proper dress code, accommodating guests, avoiding faux pas, covering all the assignments, taking care of business gifts, and more. Conferences and trade shows are often annual events, but the need for professionalism and understanding expectations remains paramount.

Gloria Petersen can help you showcase your personal presence and charisma when you're called to entertain professionally. In Events Strategies her objective is to enhance your "social-ability" skills and further your success by helping you to:

- Understand the principles and strategies of business entertaining, create an energizing social environment by setting goals, creating plans, and assembling the right team, and make your event memorable;

- Consider all the logistics and details to stage a successful event, from invitations to decorations to seating to caterers, know all the protocols and expectations, and avoid pitfalls;

- Cover rules, expectations, and proper etiquette for attending cultural events and concerts, and introduce the finer points of home entertainment;

- Realize that corporate sporting events or retreats are for team building, and there are principles that cover the dos and don'ts of being a participant or a spectator;

- Reinforce the notion that business parties and events are for socializing and that there are expectations and specific protocols for everyone in attendance, from the CEO to employees and guests;

- Remind you that your main focus at a major conference or trade show is to represent your company, manage a successful booth, make the most of the event, and still find time to relax and have fun safely;

- Provide guidelines on giving business gifts, reciprocating gifts, and declining gifts, and above all showing appreciation and making people feel special;

- Impress upon every reader the need to plan for every detail, provide tried and tested checklists, and convey the importance of evaluating each event afterward.

"Event Strategies for Successful Business Entertainment" is volume four of Gloria Petersen's series, The Art of Professional Connections. Like the three books before it, Gloria has imposed on her advisory board, business leaders, and fact checkers to reinforce the quality of the material she provides. With a subject as intricate as event planning, she has gone to great detail to assemble checklists for you to create your own events with confidence and thoroughness. To take advantage of this resourceful guidebook and Buy Now!

Dettagli