The Balanced Business

Just why is Amazon so popular and what's really behind the me- teoric rise of platforms like Uber and Airbnb? Should businesses dispense with support functions and R&D departments? Can a company's performance spark the same frenzy of excitement as Lionel Messi's sporting prowess? These are just some of the questions at the heart of Herve Amar's analysis of performance drivers.

A !rm believer that !nancial wizardry alone is no longer a stable foundation for long-term strategies, Herve Amar deconstructs the mechanisms that enable companies to safeguard their busi- ness models, accelerate innovation policy and anticipate market shifts. He argues that the time has come for more adept man- agement of two factors that businesses often underestimate: time and employee motivation.

Backed by his own experience, Herve Amar puts forward a unique, imaginative perspective on leadership by encouraging decision makers to rely on openness and common sense and to invest in the well-being of their teams. His philosophy, fuelled by a practical approach to the way that companies operate and an informed analysis of current issues, opens up an entirely new outlook on managing change and talent.

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