The Brand Dependence Model

The world's first model to identify and mitigate overlooked dependence variables.

One challenge that all types of brands experience, whether corporate, product, service, or personal, is their reliance on a wide range of variables, either tangible like cash, equipment, and stocks or intangible like patents, leadership, and brand image, which can expose the brand to a danger zone in which the negative presence and performance of one or more variables can directly harm the brand's core existence.

While the idea seems simple and straightforward, the concept of how many brands depend on other variables to survive their life cycle is ignored by most professionals. The level of dependence is a crucial factor to consider especially in the current disruptive era, as what we depend on today might become outdated or no longer effective tomorrow.

The book proposes the first Brand Dependence Model (BDM), a simple yet effective methodology for identifying and mitigating the most severe overlooked variable/s (Referred to as Danger Block/s) and their dependencies that employs a step-by-step risk assessment framework.

It draws the audience on a journey from recognizing their brain capacity and limitations to introducing a new method for dealing with future disruptions. The book has a whole section dedicated to the fundamentals and significance ofbehavioral economics, as well as three distinct case studies with downloadable workflow materials that allow the reader to practice the model and apply it to their own life objectives and brands.

Testimonials

"This book should be a requirement in Business Strategy & Brand Management. They make it Mind Blowing Simple to identify overlooked dependence variables in the form of an interconnected chain of blocks and build contingency plans for each Danger Block/s (a representation of the most severe variables) by using their dependence model. In my years of keeping up with technology, I have resulted to studying books, "Whatever the Application for Dummies." This book is less than 125 pages, and it puts the books that I have read for Dummies, to shame. If You want to know YOU better, I highly recommend this book". E. Kenneth Barksdale, Jr., President/CEO of Business Guard, Inc. (BGI), Founding Member of the Department of Homeland Security (DHS).

"I was impressed by Ahmed and Hamza's level of competence and direction in delivering the Brand Dependence model while editing this book. It is a must-read for everyone interested in identifying and managing various pain points on which they rely on a regular basis, whether a corporate brand or an individual". Dr. Chris (Noor) Coutts, Education Consultant

"The book is straightforward and a simple read. The first three parts provide the reader with the fundamental facts needed to comprehend how our brain works, why we overlook some crucial factors in our everyday lives, and how we are dependent on those variables through real-world examples. Parts 4 and 5 of the book give a simple yet effective framework for identifying and mitigating those overlooked dependence variables! This book has transformed my thinking through fresh ideas and novel approaches ". Hassan Al Mohsen, Founder of Professional Fix, Education Consultant

Dettagli