And it all started with Instagram.
It will end with...
What happens when you meet that one person in the audience who makes you more authentic and stop selling a story? That's what happens when relationship-jaded rising author Arielle "Elle" Smith receives a business proposition from actress/aspiring restaurateur Jae'cy Carter
...
and then some.
The Buy-In is a contemporary romantic comedy centered around two Black young women trying to write their next big book (introverted yet unintentionally charming Arielle), open their dream cafe (collected yet passionate Jae'cy), and do everything else but fall in love. But the heart wants what the heart wants, no matter how much one tries to fight it. No matter what the differences.