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Guido Rings
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Sebastian M. Rasinger
pubblicato da
Cambridge University Press
Uniquely interdisciplinary and accessible, The Cambridge Introduction to Intercultural Communication is the ideal text for undergraduate introductory courses in Intercultural Communication, International Communication and Cross-cultural Communication. Suitable for students and practitioners alike, it encompasses the breadth of intercultural communication as an academic field and a day-to-day experience in work and private life, including international business, public services, schools and universities. This textbook touches on a range of themes in intercultural communication, such as evolutionary and positive psychology, key concepts from critical intercultural communication, postcolonial studies and transculturality, intercultural encounters in contemporary literature and film, and the application of contemporary intercultural communication research for the development of health services and military services. The concise, up-to-date overviews of key topics are accompanied by a wide variety of tasks and eighteen case studies for in-depth discussions, homework, and assessments.
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