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The Carrot and the Stick

William Putsis
pubblicato da University of Toronto Press

Prezzo online:
30,77
38,38
-20 %
38,38

In today's world of interconnected and "always-on" information, companies that succeed are those that compete by leveraging strategic control points. A strategic control point is a part of a market that, if controlled by one party, can be used to leverage power elsewhere. This can occur throughout the supply chain, in a related business, or even in an unrelated market

The Carrot and the Stick uses detailed examples and case studies ranging from historic cases like Vanderbilt's railroad in New York to current cases like Amazon's control of the value chain to explain how finding and leveraging points of strategic control can be the key to success in today's convergent, fast-paced markets. The book focuses on how to spot and own potential points of strategic control, how to extend them to multiple markets, what tools and processes can be implemented in order to utilize the principle in practice, and how to "pry loose" existing points of strategic control owned by others. Applicable to all industries, this book can help alter business outcomes.

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Generi Economia Diritto e Lavoro » Management » Impresa: strategia, innovazione, imprenditorialità¿ » Competizione economica » Studi generali » Marketing, Pubblicità e Vendite » Marketing e vendite

Editore University Of Toronto Press

Formato Ebook con Adobe DRM

Pubblicato 20/11/2019

Lingua Inglese

EAN-13 9781487513696

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