Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:
The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
The empirical challenge: what marks the changing position of BRIC countries in the world economy?
The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?
The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
Scrivi una recensione per "The Challenge of BRIC Multinationals"
Torna in cima
Leggi un estratto
dai un voto
