As he slips back and forth between personas-affable retailer by day, hardboiled detective by night-Alex has trouble keeping his conspiracy theories in check. Torn between the reality of completing the job and the fantasy of rescuing the damsel in distress, Alex finds himself in trouble with everyone. With his fedora perched askance, cold Mountain Dew in hand, Alex presses on. He sets out to be the hero of his own story-even if it means losing the dame.