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THE COMPLETE GUIDE TO DISTRIBUTING AN INDIE FILM provides a step-by-step guide for setting up distribution for your film. It is designed primarily for independent filmmakers who are distributing their first few films with budgets ranging from under $200,000 to a few million.
It is divided into six sections which include:
- an overview of the distribution process, which describes the many channels for distributing a film, creating a realistic strategy, and approaching and assessing distributors and sales agents.
- creating your printed materials and deliverables, such as creating a poster, screener, trailer, and a complete film in different formats
- publicizing your film, from working with a publicist to doing it yourself; topics covered include creating press releases, a press kit, and a media portfolio, and contacting the media
- entering film festivals, including deciding which festivals to enter, upping your chances of getting in, and increasing your ability to get awards and attention
- arranging for theatrical screenings, from setting up screenings and making deals to building an audience
- making contacts at the AFM, whether you attend or make connections from afar.
The book is drawn from the author's experiences in distributing and promoting her own feature film, attending festivals and conferences, going to the AFM, helping clients who have set up theatrical screenings, and doing research on recent developments and trends in distribution.
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