Cloud computing represents a sea change in the delivery of IT-dependent business servicesbut how does it shape enterprise priorities and actions? In The Death of Core Competency, Michael O'Neil argues that in the 'day of cloud', the key issue is the ability to apply cloud-based automation within each task and across all processes, creating an entirely new enterprise operating model. Executives who focus on a handful of core competencies will be eclipsed by firms led by management that is in tune with the efficiency gains, the expanded reach and the improved business insight delivered by cloud business infrastructure. The Death of Core Competency also includes a 12-step guide to building a strategic framework for deploying cloud-based business capabilities, experience-based insight and practical guidance on business planning and cloud adoption, and an analysis of what staff members, IT management and corporate executives need to understand and do to capitalize on the zero-friction future.