For most people, investing can seem complicated and overwhelming when trying to uncover facts. For example, do you ever worry about Having enough money when you retire? Picking the right stocks? Whether you should be in or out of the stock market? The performance of your portfolio? Not having the right fund manager? Choosing the right advisor to work with? Paying too much for your investments? Hidden fees in your investments? The next market crash? It's easy to get opinions on questions of this type. It's hard to get facts. In The Effective Investor, Mark Lund answers questions of this kind. The answers are based on results that can be measured.