BROOKE DE LORENZO WAITED, sitting at a kitchen table made of pale wood, while her older sister Sandy put her sleeping toddler in bed. Wisps of steam rose from the hot green tea in two white mugs. Both of them sported the family business name Custom Flooring in red block letters edged with double gold lines. When their father couldn't do the work any longer, Sandy and her husband had taken over the business.
Though the kitchen table was cheap and worn, the tiles were top-notch. Not ostentatiously expensive, but appropriate for their modest home and so well laid, a photo of them could have been used for the company website.