Told in a narrative, story-telling style, this book tells the story of how NUS Overseas Colleges (NOC) was founded, and the critical role played by the NOC in the development of Singapore's startup ecosystem. It chronicles how the founders overcame various challenges to launch the first NOC run in 2002. Featuring the experiences of many individuals whose lives have been touched by the programme, the book captures the early days of NOC startup entrepreneurs who are now household names in the Singapore startup scene. It is a must-read for readers interested in entrepreneurship and how it can be nurtured, and those who are keen to understand the history of Singapore's startup ecosystem.
Contents:
THE NOC FOUNDERS:
Our Inspiration
Turbulent Beginnings
Building a Start-up Ecosystem
THE BENEFICIARIES:
The Unicorns: PatSnap: All About IP Intelligence
The Unicorns: Carousell: Mobile First Marketplace
The E-commerce Leader: Chris Feng
The Influencers I: Serial Entrepreneur Darius Cheung
The Influencers II: Start-up Trailblazer Goh Yi Ping
The Influencers III: The Aljunied Brothers and Mohan Belani
The Women Entrepreneurs
Waving the Flag Overseas: Chean Yujun and Mai Nguyen
THE NEXT 20 YEARS:
Covid-19 Upheavals
Success of NOC Emboldens NUS
Readership: Readers interested in entrepreneurship and the history of Singapore's local startup scene.