Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Randy Olson
-
Dave Gold
pubblicato da
Randy Olson
How do you craft your campaign's central message? What does a Christmas tree have to do with it? How do you provide leadership through narrative? And how do you simply not bore or confuse voters?
Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today's information-saturated society. It is powerful AND may seem obvious, BUT most of your opponents don't know how to use it, THEREFORE let us fill you in on this secret little communications weapon.
Scrivi una recensione per "The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging"
Torna in cima
Leggi un estratto
dai un voto
