The New Corporate Citizen

More than ever, businesses and organizations want to stand for something. They want to plant a flag in their community and work toward solving real problems. This goes beyond writing a checkit's about establishing an identity independent of your products and services; one that aligns with the values of both your customers and employees. When you want to make an impact, the hard part is knowing how to get started. That's where Rackspace found itself in 2008 when the company moved into a dead mall on the "wrong" side of town. They wanted to be a good citizen of the neighborhood, yet they were unsure where to start. Fast-forward more than ten years, and the Rackspace Foundation has positively impacted the lives of thousands of families on the northeast side of San Antonio. In The New Corporate Citizen, Cara Nichols gives business leaders the playbook Rackspace used to create intentional change in their community by connecting with local schools. Sharing tough lessons Rackspace learned along the way, you'll see exactly how you can begin to enrich the lives of students and their familiesno big checks required.

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