If a trusted authority figure said you needed to make several difficult and enduring changes in the way you think and act, and if you didn't your time would end soon, could you change when change really mattered? Yes, you say? Well, according to Dr. Ray Levey, founder of the Global Medical Forum, "The scientific odds are nine to one against you." The truth is, changing behavior is difficult. And just because you want behavior to change, it doesn't mean it will. Behavior change doesn't work that way. And whether we face a daunting change we know we need to make ourselves, or we are desperately trying to persuade someone we care about to change a negative behavior that is holding him/her back, we know changing behavior isn't easy for anyone; yet, we are all confronted with it personally and professionally. The exciting news is that in this book, you'll discover groundbreaking insight and tools for action to help you overcome the odds and successfully change behavior, one choice at a time. In the chapters ahead, you'll learn how to apply The One Choice Rule to your life and work, influencing and inspiring you to take purposeful action to alter your behavior and help position you toward positive change. Make today the day you choose to begin transforming your life by following The One Choice Rule: One choice can change everything.