The Partner's Guide to Business Development

Lawyers in the 21st century are facing a problem that is relatively new to them: how can they effectively market the services of their firm while still maintaining the day to day rigors of a practice? After all, these ladies and gentleman trained to practice law, not marketing. If you are a law firm looking to reach out to new markets or to expand the relationships you already have with your clients, The Partner's Guide to Business Development can help you do just that. The Partner's Guide to Business Development attempts to help both established and developing firms solve this problem by enabling them to differentiate and grow their practices, which allows them to boost not only profitability but visibility as well. The manuscript not only addresses marketing from a perspective that is unique to the legal profession but also goes a step further by addressing such topics as how to handle public relations, what "thought leaders" are and how a firm can become one, and what to do when you are offered a government contract.

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