The Perfect Business Plan Made Simple

Successfully start your own profitable business

Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include:

your business's mission and strategy
the written plan and the role of presentations
the target audience principle
making financial projections
how to make and present a marketing plan
special considerations for service businesses
contingencieswhat you'll do if things go wrong
legal and ownership issues
dot-com businesses
a self-test to see if you're cut out to be an entrepreneur

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Your Small Business Made Simple

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