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Sheila Seclearr compares the social media movement to the cooperative energies of a flock of birds. A flock exists to enable a group of birds to complete a journey or a task that would be difficult or impossible for one lone bird. The essay is amusing but also informative as Seclearr gives some historical background to her industry, the publishing industry. Publishing is being completely revolutionized as readers understand that the industry revolves around them, not the other way around.
Seclearr offers guidance and services to writers and content providers. Her company, Ravenkind Productions, offers publishing tools plus advice and tools for authors on how to connect with readers and let them know about their work.
Like a flock of birds, the best outcome is now in the hands of cooperative effort, as opposed to the competition that has been embedded in the publishing industry until modern times. 'Flocking social' is Seclearr's description of the cultural upheaval that has arrived with the Internet and social media in particular. She offers encouragement to fully embrace and use it to enhance the journey of publishing.
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