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This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature including love, pride, duty, and self-indulgence to reach and motivate any audience. Learn how to:
Control the genie of your mind, the subconscious
Recognize your ambitions and harness your desires
Visualize your goals
Develop faith in yourself
Cultivate your creative imagination
Strengthen your willpower
Overcome daily challenges
Real-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.
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