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Visual Merchandising is the activity and profession of developing floor plans, fixtures and displays in order to maximise sales, of both goods or services. The purpose of such visual merchandising is to attract, engage and encourage the shopper so that they will purchase the displayed items.
What is attempted in this book is to give the reader a better understanding of the various concepts of Visual Merchandising and although there are areas that have been left out, and covered in subsequent books, this should be a must read for Marketing, Sales and Merchandizing professionals.
Scrivi una recensione per "The Simplicity of Visual Merchandizing"
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