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Bart Clarysse
-
Sabrina Kiefer
pubblicato da
Elliott & Thompson
The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Part I looks at how business ideas are matched with credible opportunities, whether you're starting from a perceived market or from a tecnology or competence that you'd like to commercialise. We emphasise the importance of considering a range of possibilities and evaluating each new idea with respect to existing alternatives already on the market, and perhaps modifying or improving it accordingly.
Scrivi una recensione per "The Smart Entrepreneur (Part I: Idea creation and evaluation)"
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