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Amelia Manuti
-
Pasquale Davide de Palma
pubblicato da
Palgrave Macmillan UK
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
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