Straight-talking Dragons' Den star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire?
The Unauthorized Guide to Doing Business the Duncan Bannatune Way draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career:
Anyone can do it
Know yourself and fill in the gaps
The right ideas are everywhere you look
Don't skimp on the research
Plan your enterprise
Never mind the atrium!
Have the right people by your side
Make money, expand rapidly, then make more money
Put your name over the door
Give it all away before you die
Want to be the best? The secrets of phenomenal success are in your hands.
Check out the other Unauthorized Guides in this series: Richard Branson; Alan Sugar; Jamie Oliver; Bill Gates; and Philip Green.