The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience

NEW VALUE PROPOSITION DESIGN

A strong value proposition should get your customers interested in buying your products without requiring you to over-engineer your sales and marketing efforts.

There's such a big difference when you make something people want versus trying hard to convince them to buy what you've made. When you reach product-market fit, selling becomes easy and your customers become your best ambassadors. It's almost as if you could sit back and relax.

With The Value Mix, you will discover the joy of creating products that resonate deeply with your audience.

WHAT'S INSIDE THE BOOK

In this book, you will learn:

How to master empathetic user research to uncover deep insights about customer needs and preferences
A proven framework to decode what your customers really want and why
How to create journey maps to design your value proposition from a user-first perspective
A technique to identify who are your real competitors and how you can win over them
How to articulate your product's unique value in a way that engages your audience, sparking their interest and desire
What it takes to unlock the power of storytelling to elevate your product's appeal, crafting narratives that inspire and attract by highlighting the impact of your product

This book is crafted for entrepreneurs, designers, and product managers seeking to bridge the gap between a good starter idea and a great product.

LOOKING TO GROW YOUR BUSINESS?

Acting as the perfect companion to the lean startup methodology, the design thinking process, and customer development research, The Value Mix equips you with that additional edge, enabling you to succeed in value proposition design.

Get The Value Mix now and unlock the secret to creating products that people want to buy!

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ABOUT THE AUTHOR

Since 2016, Guerric de Ternay has led innovation projects at ?What If! part of Accenture Innovation, where he helps Fortune 500 companies spot opportunities for growth and invent new products and services.

Guerric de Ternay is the founder of GoudronBlanc, a menswear brand that makes great T-shirts that men love to wear.

Since 2016, he has led innovation projects at ?What If! part of Accenture Innovation, where he helps Fortune 500 companies spot opportunities for growth and invent new products and services.

In 2018, he published The Value Mix, a book about creating products that people want, and he released a new edition in 2021. A year later, he published a second book called The Opportunity Lenses, which focuses on using foresight thinking to identify the most promising market opportunities to grow a business. Then, in 2024, Guerric published The Inspiring Team Lead with the ambition to help team leads and aspiring managers to build a positive team dynamic and inspire their team members to achieve unparalleled success.

A graduate of London Business School, Guerric also went to law school in Paris. He has been a guest lecturer at top business schools (incl. UCL, Princeton, University of Tartu, Condé Nast College of Fashion & Design).

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