The Way We'll Be

According to super pollster John Zogby, whom The Washington Post calls "the maverick predictor," the conventional wisdom about the United Statesthat we're isolated from the world, politically fragmented, and inclined toward material pleasureisn't just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We'll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headedpolitically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-oldsthe "First Global" generationAmericans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old dividesred state/blue state, pro-life/pro-choice, beer drinker/wine connoisseurto form a new national consensus that will shape the nation for decades to come.

Zogby's cogent analysis of the data yields an astonishing perspective on Americans' thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for

leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before

individuals in search of rewarding and fulfilling careers in tomorrow's growth fields

politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility

anyone who wants to market to the emerging new American consensus

Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today's most successful predictors and trend spotters, The Way We'll Be will redefine how we view America's future.

Dettagli