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These days, every hour of your workday is precious. You have to spend time on those activities that deliver quantifiable results. In this highly competitive environment, you need to boost your productivity to, in turn, boost your career. There is no other profession for which those realities apply more than sales. In sales, we all want to have a healthy pipeline. But not every prospect in our pipeline is ready and willing to buy. In fact, there is a fair chance some on our list arent prospects at all. In this second book by sales and productivity consultants Dan Schultheis and Phil Perkins, the authors revisit the important sales concepts introduced in their well-received first book, Willing to Buy: A Questioning Framework for Effective Closing. In addition, the authors introduce coaching techniques that can be utilized by business owners, sales managers, and even sales professionals to reinforce the concepts highlighted in the first well-received book. Once you understand and master the four pillars of the Willing to Buy framework and put them into daily practice, you will not only increase sales but make your workday more enjoyable and productive.
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