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* Only English children's book series on the animals of the Chinese New Year
* 8th in the annual series (12 planned)
* 35,000 copies sold across the series to date
* appeals to families with pre-school & elementary school age children
* teachers, librarians, educators
* growing number of Chinese language (Mandarin) programs nationwide
* San Francisco and London both claim to have the largest Chinese New Year parade outside of Asia.
* The Asian-American population (5% in 2010) will nearly double by 2050 (the fastest growing segment in the USA)
* A comparable concept, "Ni Hao, Kai-Lan", is a major brand for TV broadcaster Nick Jr. with Hasbro at the toy licensee.
* Special sales appeal to art and cultural museums, zoos, gift and toy stores.
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