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Bad marketing thinking is how the company uses its crown jewel, the Coca-Cola brand.
One reason children turn away from Coke and Pepsi is because of the 150 calories in each can. Being skinny is fashionable and being fat is out of fashion, although this concept is observed more in theory than in practice.
As people learn more about the dangers of obesity, you might think that Diet Coke and Diet Pepsi would outsell their calorie-dense siblings, but that's not the case. The last time we surveyed, Coca-Cola's diet drinks accounted for only 41% of the company's sales.
What should Coca-Cola have done?
Let's launch another calorie-free cola brand to appeal to young people.
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