To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance? - Klaus Schofer

To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?

Klaus Schofer
pubblicato da Examicus Verlag

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Seminar paper from the year 1998 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

Dettagli

Generi Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite

Editore Examicus Verlag

Formato Ebook con Adobe DRM

Pubblicato 02/03/2012

Lingua Inglese

EAN-13 9783656990444 9783656990444

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