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From a first-hand perspective, Michelle Lee Ford provides a gripping account of daring property projects led by two enterprising businessmen with very little capital. The title 'Today and Today Again' lends from Native American lore where unproductive days are returned to and re-lived to meet the goals of the tribe. This is a central and important allegory, as we learn with high stakes property projects, wasted time imperils the business partners towards liquidation. As a small private company, to survive they simply cannot afford unproductive days and more commercial threats.
This story reveals the clever business craft and determination needed to have a fighting chance in the often glamourised world of property development. The story is essential reading for anyone with an interest in the way our cities are planned and designed and about commercial dealings, business partnerships, leadership and how major property and development projects are organised. This is also a book for our times, as our author reveals the experience of wives and families, while pressure increases as property projects unravel and household incomes dwindle.
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