Carta PAYBACK di Mondadori
Su Mondadori Store, con la tua carta PAYBACK ti premi ad ogni acquisto.
Dr Konstantinos Andriotis
-
Dimitrios Stylidis
-
Jordi Arcos-Pumarola
-
Jesús Barreal Pernas
-
Thomas Bausch
-
Bernardo Borges
-
Francesco Calza
-
Jacey Choe
-
Marta Conill-Tetuà
-
Elisabeth Cooper
-
Rui Augusto Costa
-
Mengyun Hu
-
Elitza Iordanova
-
Gil Jannes
-
Eleonora Pantano
-
Carina Ren
-
Michele Simoni
-
Annarita Sorrentino
-
Dr Nikolaos Stylos
-
Mariapina Trunfio
-
Ilma Aulia Zaim
pubblicato da
CABI
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Scrivi una recensione per "Tourism Marketing in Western Europe"
Torna in cima
Leggi un estratto
dai un voto
