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Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How does your visitor decide that your tradeshow exhibit is worthy of exploration? Time is a factor. Your visitor is allowing mere seconds to size up your display. Is your presentation creating a positive and commanding invitation?
There is a fine line between visual/emotional attractions and buyer distractions. This book allows you to work your trade show booth from your strengths, provides handy checklists to guide your preparation and offers suggestions to include social media in your marketing for the show.
Even if you don't know anything about marketing, Trade Shows has helped entrepreneurs, trade show staffers and trade show operators alike. Many have described this book as the one book they wish they would have had before they ever started doing trade shows.
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