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In Mr. Nanninga's ninth book on strategic planning, he covers the problem of what keeps strategic planners from being able to provide companies with what they need. The major problem is that strategic planners often get tripped up by spending time on relatively inconsequential items, which come from a fixation on distractions that are found in Numbers, Paper, Money, People, and Change. Instead, strategic planners need to focus on the priorities of Questions, Issues and Actions. The book provides a strong rationale for why strategic planning is a critical function nobody else in business can offer, provided it is free from the deadly distractions and focused on the proper priorities.
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