Lynyrd Skynyrd is one of the most legendary bands in rock history. Surviving only four years after they were introduced into the industry, author Ron Eckerman was with them two of those years, and witnessed and participated in their meteoric rise to international fame. Eckerman has recorded his experiences with the band in his latest book, Turn It Up!, and takes readers with him on a journey that is often comical, and, in the end, tragic, as the band's incredible success comes to a halt on October 20, 1977, when their chartered plane crashes in Mississippi. The crash took the lives of lead singer Ronnie Van Zant, one of the greatest lyricists that ever lived, guitarist/songwriter Steve Gaines, backup singer Cassie Gaines, and assistant road manager Dean Kilpatrick. The book is a must read for Lynyrd Skynyrd fans, music fans and history buffs throughout the world.