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Unified Marketing Strategy was written to help business owners get a better understanding of the complete marketing picture. A Unified Marketing Strategy connects advertising messages and expectations to your sales team, and customer support. The goal is to choreograph everything and build a powerful system that keeps new customers flowing through your business. Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from Advertising to Sales, to Operations and post-sale follow up.
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