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A business owner's most important asset today is their customer email list. A healthy email list will ensure healthy profits. In fact, marketers report earning 38 to 40 dollars for every dollar they spend on email marketing.
Using lead magnets to incentivize your ideal customer to sign up for your list is a classic and effective way to grow your list. The value exchange is considered fair and reasonable to the customer. The list provides demographic data and an audience to whom you'll market your solutions.
You give them something that has instant value and solves a problem for them. They give you their email address, and sometimes other information such as the size of their business, their name, or other data that you want to collect to qualify the potential customer.
After that, you can use their information to communicate with them about more of your recommended solutions. In the following pages, you'll learn what lead magnets are, how they work, why they work, and even see some examples that you may already be familiar with but did not realize were lead magnets.
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