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Whoever Tells the Best Story Wins

Annette Simmons
pubblicato da Amacom

Prezzo online:
15,07
17,68
-15 %
17,68

The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise.Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention Motivate listeners Gain trust Strengthen your argument Sway decisions Demonstrate authenticity and encourage transparency And more Complete with a proven storytelling process and techniques, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.

Dettagli

Generi Economia Diritto e Lavoro » Management

Editore Amacom

Formato Ebook con Adobe DRM

Pubblicato 20/05/2015

Lingua Inglese

EAN-13 9780814449141

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