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Wholesale trade is a trade that involves buying in bulk and selling in small quantity to retailers. A wholesaler runs a wholesale trade.
It is in this lucid manner that this book will teach you wholesale trade.
It clearly explains the onerous functions that the wholesaler performs to the producer. It throws light on the distinctive functions that the wholesaler performs to the retailer.
It analyzes the sterling reasons for the survival of wholesaler, a middleman. It sheds light on the reasons for eliminating the wholesalers and selling directly to the consumers.
And it explores the channel of distribution. It identifies the factors to be considered in adopting a particular channel of distribution.
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