Ideal market: spirituality readers are a large and enthusiastic market active across the media spectrum.
Interest in Wicca has been strong for decades and is growing, as confirmed by search term research, comp title data, and religious identity polling finding more than one million Americans self-identify as Wiccan.
Author's voice is engaging and book is hard to put down, and author has broad media reach.
Book is two-color with author's hand-drawn illustrations on the cover and throughout the interior to stand out in the market.
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