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The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.
Productivityit's vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.
Qualitywhen you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it's about? Do you know what you're supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.
Put The Six Steps to Reader-Centered Writing® to work to help you
sell your ideas or services more effectively
write up to twice as fast and save time for your busy readers, too
break through writer's block
target your readers' needs
demonstrate your leadership in writing
design documents for visual impact and easier navigation
improve your ability to think strategically, propose solutions, and speed up decision making
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