Writing Quick Press Releases

An event-management company was organizing an exhibition. Its marketing team sent out a press release about the show. Same day the press release was published, a major company sent a booking order for the next edition of the exhibition. Why? Because when they saw the printed press release in the newspaper, they knew they must be part of that show. This company has been exhibiting every year since that date.

A Swedish all-in-one portable coffee stand called Wheelys Cafe, started out as a campaign on IndiGoGo.com. The basic idea was that for $2,999, one can get a coffee stand with three built-in burners, running water, a loudspeaker, a high-powered electrical engine and a mobile application to manage everything. Thanks for a successful press release, their original campaign raised $372,295USD. It was 615% funded on August 17, 2015. This grand-slam success caught the eyes of the likes of BBC, CNN, Time, Daily Mail, Forbes, The New York Times, to name a few!

In writing and sending out your own press releases, you can gauge how they would affect your sales. When the positive results come in, you can write another press release or hire a professional to do it. You win anyway with this Guide to Writing Press Releases. You test a new marketing channel, save money, and learn more tricks to increase your sales.

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