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Let's face it a lot of brand and business writing is bad, excruciatingly so. Rather than attract and compel, it distracts and repels. You know what it's lacking? Moxie. This book is an entertaining and informative dance across the writing techniques and strategy that Holly Cardamone has cultivated and curated over twenty plus years of writing professionally. Chock-a-block full of Holly's trademark humour, as well as guiding you through specific writing challenges and obstacles, you'll learn how to write better, minus the hand-wringing angst.
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