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Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articlesthey need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in languagechoices that electrify your readers' mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a reader, you will:
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